ICANNWiki

L'Oréal

Organization
Type Commercial
Focus Beauty, Makeup, New TLDs
Country
    Founded 1909
    Founders Eugène Schueller
    Websites

    L'Oréal is the world's largest cosmetics and beauty product manufacturer;[1] it has applied for 15 new gTLDs in ICANN's gTLD expansion program. 5 of the 15 are gTLDs for generic terms related to its business interests (.beauty, .skin, .makeup, .salon, .hair), and the other 10 are Brand TLDs representing brands it owns (.redken, .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for "L'Oréal" in Hans Chinese.[2] It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the TLD.[3][4]

    The company has been working with the new gTLD consultancy, FairWinds Partners.[5] They have contracted Verisign to provide their technical backend registry services.[6] Their Chief Digital Officer, Georges-Edouard Dias, is to be a keynote speaker at the Digital Marketing & gTLD Strategy Congress in March, 2013.[7] The conference is one of few New TLD conferences being offered at the time, specifically with a focus on Brand TLDs, and L'Oréal seems to be one of the first brands to begin a public discussion about its TLD plans or goals.

    TLDs Applied for

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    1. .beauty
    2. .garnier
    3. .hair
    4. .kerastase
    5. .kiehls
    6. .lancome
    7. .loreal
    8. .makeup
    9. .matrix
    10. .maybelline
    11. .redken
    12. .salon
    13. .skin
    14. .欧莱雅

    References

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