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{{People
{{Person|
|portrait  =Alexa Raad portrait.png
|country = USA
|caricature =AlexaRaadCaricature.jpg
|facebook = alexa.raad Facebook
|born      =
|gender = Female
|country    = USA
|linkedin = alexaraad
|email      =
|portrait = Alexa Raad portrait.png; AlexaRaadCaricature.jpg
|website    = [http://alexaraad.com/ AlexaRaad.com]
|userbox =  
|twitter    = lexiraad
|website = https://AlexaRaad.com
|facebook  = [http://www.facebook.com/alexa.raad Facebook]
|x = lexiraad
|linkedin  =[http://www.linkedin.com/profile/view?id=166631&authType=name&authToken=HtwC&pvs=pp&trk=ppro_viewmore LinkedIn]
|cards      = [[Singapore Playing Card Deck|Singapore]]
}}
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'''Alexa Raad''' is the Chief People, Purpose and Policy Officer at the [[cybersecurity]] firm [[HUMAN]]. Before that, she was founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn.com. Updated 2015 June 8.]</ref>  Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.


'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>  Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.
==Past Experience==
==Past Experience==
Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>
Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand repositioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>


While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Constituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>
While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Constituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>


Prior to PIR, Alexa co-founded [[.mobi]], a [[TLD|top-level domain]] for the mobile market. She also founded the [[DNSSEC Industry Coalition]] and the [[RISG|Registration Infrastructure Security Group]], both international industry groups focused on innovative approaches to resolving security issues on the Internet.<ref>[http://alexaraad.com/ AlexaRaad.com]</ref>
Prior to PIR, Alexa co-founded [[dotMobi]], a [[TLD|top-level domain]] for the mobile market. She also founded the [[DNSSEC Industry Coalition]] and the [[RISG|Registration Infrastructure Security Group]], both international industry groups focused on innovative approaches to resolving security issues on the Internet.<ref>[http://alexaraad.com/ AlexaRaad.com]</ref>


Alexa has also previously worked at [[Verisign]].<ref>[http://www.pir.org/node/388 PIR.org]</ref>
Alexa has also previously worked at [[Verisign]].<ref>[http://www.pir.org/node/388 PIR.org]</ref>


==Industry Participation==
==Industry Participation==
Alexa has been a panelist at [[.nxt|.nxt Conferences]].<ref>[http://dot-nxt.com/agenda/wed/reality-check]</ref> She also attends [[ICANN]]'s meetings.<ref>[http://www.flickr.com/photos/orgbuzz/4093123476/ Flickr]</ref>
Alexa has been a panelist at [[.nxt|.nxt Conferences]].<ref>[http://dot-nxt.com/agenda/wed/reality-check]</ref> She also attends [[ICANN Meetings]].<ref>[http://www.flickr.com/photos/orgbuzz/4093123476/ Flickr]</ref>
 
In a letter dated December 8, 2011, Alexa Raad, along with twenty-seven other domain name industry representatives, wrote to Sen. Jay Rockefeller and Sen. Kay Bailey Hutchison to support [[ICANN]]'s new gTLD program, in response to the [[ICANN#New gTLD Senate and House of Representatives Hearings|Senate Hearings]] taking place on the same day. They supported ICANN's argument that the program would be innovative and economically beneficial, and noted that the program took a diverse group of international stakeholders years to develop.<ref>[http://domainincite.com/new-gtld-industry-pleads-with-senators/ New gTLD industry pleads with senators, domainincite.com]</ref> The  letter can be found [http://domainincite.com/docs/Senate-Letter-ICANN-Expansion-of-Top-Level-Domains-08.DEC.2011.pdf here].


==Recognition & Awards==
==Recognition & Awards==
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* VIP women of the year, National Association of Professional Women, 2009.
* VIP women of the year, National Association of Professional Women, 2009.
* BRAVA award, 2010.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>
* BRAVA award, 2010.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>
* "Top 100 Women of the Year", National Association of Professional Women, 2010.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>
* "Top 100 Women of the Year", National Association of Professional Women, 2010.<ref name="linkedin">[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>


== Education ==
== Education ==
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{{reflist}}
{{reflist}}


__NOTOC__
[[Category:Private Sector - General Business/Legal]]
[[Category: People]]
 
[[Category:Cybersecurity Workers]]
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