Pool.com: Difference between revisions
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{{ | {{Organization| | ||
| | |city = Ottawa | ||
| | |country = Canada | ||
| | |date_founded = 2003 | ||
|facebook = | |||
| founders | |focus = Secondary Domain Market | ||
[[J. Michael Arrington]] | |founders = [[Rob Hall]], [[J. Michael Arrington]] | ||
| | |linkedin = | ||
| | |logo = Logopoolcom.png | ||
| website | |organization_type = Corporation | ||
|ownership = | |||
|subsidiaries = | |||
|website = http://www.pool.com/ | |||
|x = | |||
}} | }} | ||
The business model of | The business model of '''Pool.com''' is one in which domains are acquired when dropped or otherwise made available and then auctioned. Demand is established as customers "back order" domains that they need. | ||
The site also contains a marketplace where sales and purchase of domains can occur. Pool.com has several thousand domains for sale. The site functions by tracking domains that are deleted that thus become available for sale, and it tracks tens of thousands of these every day. | The site also contains a marketplace where sales and purchase of domains can occur. '''Pool.com''' has several thousand domains for sale. The site functions by tracking domains that are deleted that thus become available for sale, and it tracks tens of thousands of these every day. | ||
There are also a number of other services offered that are related to the main business. They offer featured domain lists and key word alerts. The fact that the site functions via auction provides another useful market for those with domains to sell. At the same time, since the site tracks so many domains that are deleted, it is an excellent place for a person dealing with domains to do business, allowing for a rapid purchase as well as auctioning off of domains in one's portfolio. | There are also a number of other services offered that are related to the main business. They offer featured domain lists and key word alerts. The fact that the site functions via auction provides another useful market for those with domains to sell. At the same time, since the site tracks so many domains that are deleted, it is an excellent place for a person dealing with domains to do business, allowing for a rapid purchase as well as auctioning off of domains in one's portfolio. | ||
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== Recent news == | == Recent news == | ||
During the year 2010 Pool.com began to auction [[IDN]] names that had Hebrew characters. With the considerable customer base, especially in Israel, this auction is expected to open a considerable market in Hebrew | During the year 2010 Pool.com began to auction [[IDN]] names that had Hebrew characters. With the considerable customer base, especially in Israel, this auction is expected to open a considerable market in Hebrew [[IDN]]s.<ref>[http://idnblog.com/2010/10/18/pool-com-join-party-idn-market/ IdnBlog.com]</ref> | ||
== | ===Controversy=== | ||
Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref> | |||
==Digital Archery Engine== | |||
In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' It was a pro-rated service, starting at a $25,000 cost for a first [[Batching|batch]] placement, and no fee would be assessed for a low batch placement.<ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref> | |||
In a letter to ICANN, the [[IPC|Intellectual Property Constituency]] (IPC) criticized Pool.com and described it as an "insider exploiting the digital archery system as a “revenue extraction opportunity." In his response, Rob Hall was thankful to the IPC for the free advertisement and argued that the company is not manipulating anything or offering its service to insiders but that they are offered to everyone. <ref>[http://www.icann.org/en/news/correspondence/metalitz-to-icann-board-09may12- IPC Letter to ICANN On Digital Archery Batching Method]</ref><ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref> | |||
== References == | == References == | ||
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* [http://www.pool.com/ Pool.com] | * [http://www.pool.com/ Pool.com] | ||
[[Category: Registrars]] | [[Category: Registrars]] | ||
[[Category: Past | [[Category:Marketplaces]] | ||
[[Category:Past Sponsors]] | |||