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{{CompanyInfo|
{{Organization|
| logo            = Logopoolcom.png
|city = Ottawa
| type            = Corporation
|country = Canada
| industry        = Secondary Domain Market
|date_founded = 2003
| founded        = 2003
|facebook =  
| founders       = [[Rob Hall]], [[J. Michael Arrington]]
|focus = Secondary Domain Market
| ownership      =  
|founders = [[Rob Hall]], [[J. Michael Arrington]]
| headquarters    = 26 Auriga Drive,<br/>Ottawa, Ontario,<br/>Canada K2E 8B7
|linkedin =  
| country        = Canada
|logo = Logopoolcom.png
| businesses      =  
|organization_type = Corporation
| products        =
|ownership =  
| employees      =
|subsidiaries =  
| revenue        =  
|website = http://www.pool.com/
| website         = [http://www.pool.com/ Pool.com]
|x =  
| blog            =
| facebook        =
| linkedin        =
| twitter        =
| keypeople      =  
}}
}}


The business model of [[Pool.com]] is one in which domains are acquired when dropped or otherwise made available and then auctioned.  Demand is established as customers "back order" domains that they need.  
The business model of '''Pool.com''' is one in which domains are acquired when dropped or otherwise made available and then auctioned.  Demand is established as customers "back order" domains that they need.  


The site also contains a marketplace where sales and purchase of domains can occur. Pool.com has several thousand domains for sale. The site functions by tracking domains that are deleted that thus become available for sale, and it tracks tens of thousands of these every day.  
The site also contains a marketplace where sales and purchase of domains can occur. '''Pool.com''' has several thousand domains for sale. The site functions by tracking domains that are deleted that thus become available for sale, and it tracks tens of thousands of these every day.  


There are also a number of other services offered that are related to the main business. They offer featured domain lists and key word alerts. The fact that the site functions via auction provides another useful market for those with domains to sell. At the same time, since the site tracks so many domains that are deleted, it is an excellent place for a person dealing with domains to do business, allowing for a rapid purchase as well as auctioning off of domains in one's portfolio.  
There are also a number of other services offered that are related to the main business. They offer featured domain lists and key word alerts. The fact that the site functions via auction provides another useful market for those with domains to sell. At the same time, since the site tracks so many domains that are deleted, it is an excellent place for a person dealing with domains to do business, allowing for a rapid purchase as well as auctioning off of domains in one's portfolio.  
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Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>
Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>


===Digital Archery Service===
==Digital Archery Engine==
In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' The company will charge $25,000 if the company will be able to acquire acquire a guaranteed time stamp that will put an applicant to the first batch that will be initially evaluated by ICANN. If an applicant is included in the first 50% of batches, the service fee will be $10,000 while applicants who will get lower batches than first 50% will be free. <ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>
In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' It was a pro-rated service, starting at a $25,000 cost for a first [[Batching|batch]] placement, and no fee would be assessed for a low batch placement.<ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>


[[Rob Hall]], CEO of Pool.com's parent company [[Momentous]] confirmed that the company's clients for its  Digital Archery Engine are applicants for [[Brand gTLD|brand gTLDs]]. According to Hall, he though that their primary clients who will be competing for the first batch would be those applying for [[gTLD|generic]] strings but he noticed that brand owners want to be in the first batch. He said, ''"It’s a wider swath of TLDs that I thought originally. At first I thought for sure the generics and the domains that might be in competition. It’s amazing to me that a lot of people out there are saying the brands don’t care, the brands are doing this just defensively, the brands couldn’t care less about going first… but a lot of them do.
In a letter to ICANN, the [[IPC|Intellectual Property Constituency]] (IPC) criticized Pool.com and described it as an "insider exploiting the digital archery system as a “revenue extraction opportunity." In his response, Rob Hall was thankful to the IPC for the free advertisement and argued that the company is not manipulating anything or offering its service to insiders but that they are offered to everyone. <ref>[http://www.icann.org/en/news/correspondence/metalitz-to-icann-board-09may12- IPC Letter to ICANN On Digital Archery Batching Method]</ref><ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
A lot of them are saying ‘I want to be in that first batch’, which I wouldn’t have necessarily expected."'' Hall added that Pool.com's time stamp latency target is less than 6 milliseconds. <ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
 
== Competition ==
* [[SnapNames]]
* [[NameJet.com]]
* [[Digital Archery Experts]]
* [[Key-Systems]]


== References ==
== References ==
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* [http://www.pool.com/ Pool.com]
* [http://www.pool.com/ Pool.com]


[[Category: Companies]]
[[Category: Registrars]]
[[Category: Registrars]]
[[Category: Past Sponsor]]
[[Category:Marketplaces]]
__NOTOC__
[[Category:Past Sponsors]]
Retrieved from "https://staging.icannwiki.org/Pool.com"