KeyDrive SA: Difference between revisions

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{{CompanyInfo|
{{Organization|
| logo           = KeyDriveLogo.png
|logo = KeyDriveLogo.png
| type            = Privately Held <br>Shareholders: [[is inter-services]] (majority), BIP Investment Partners,  PrizeFlyer<br/>
|organization_type = Commercial
| industry        = Registrar, Registry Services, DataCenter, Domain Aftermarket, Brand Protection<br>
|focus = Registry Services; Registrar
| founded        = 1998/ 2011
|date_founded = 2011
| founders        = [[Key-Systems]], [[NameDrive]]
|ownership = Team Internet Group
| ownership       =
|country = Luxembourg
| headquarters    =
|city = Luxembourg
| country         = Luxembourg
|subsidiaries =  
| businesses      = [[Key-Systems]], [[NameDrive]],<br>[[Moniker]], [[SnapNames]]
|website =  
| products        =
|platform name =  
| employees      = 100+
| revenue        =
| email          = info@keydrive.lu
| website         = [http://www.KeyDrive.de KeyDrive.lu]
| blog            =
| facebook        =
| linkedin        =
| twitter        =
| keypeople  = Management:<br/> [[Alexander Siffrin]], President of the Managing Board; (CEO of Key-Systems Group)  <br> Michael Riedl, Vice-President; (CEO of NameDrive) <br> Craig Snyder, Vice-President; (CEO of Moniker/ SnapNames)<br/>
Supervisory Board: Horst Siffrin (Chairman), Ulrich Kiefer, Natalia Sutugina<br/>
}}
}}


'''KeyDrive SA''' is the holding of [[Key-Systems]] GmbH (St. Ingbert/ Germany) and the [[NameDrive]] Group (Luxemburg/ USA). KeyDrive SA acquired [[Moniker]] and [[SnapNames]] in January, 2012. Following the acquisition of those companies, the Key-Systems group became the world's sixth largest [[ICANN]]-accredited [[registrar]].<ref>[http://www.domainnamenews.com/registrars/breaking-keydrive-buys-moniker-snapnames-overseenet/10063 Breaking KeyDrive Buys Moniker SnapNames Overseenet, DomainNameNews.com]</ref>
'''KeyDrive S.A.''' was a Luxembourg-based holding group formed in 2011 from the combination of Key-Systems (registrar/registry services) and NameDrive (monetization). In 2018, KeyDrive was acquired by CentralNic Group plc (rebranded as [[Team Internet Group]] in 2023).<ref>[https://www.key-systems.net/en/company/the-companys-history/ Key-Systems: The Company's History]</ref> After the acquisition, “KeyDrive” ceased to be used as a public group brand. Most registrar, reseller and registry brands that KeyDrive built or bought still operate under their own names inside Team Internet Group, preserving the portfolio’s multi-brand strategy, like [[Key-Systems]]<ref>[https://www.key-systems.net/en/welcome-to-key-systems/ Key-Systems Main Page]</ref>, [[BrandShelter]] <ref>[https://www.brandshelter.com/ BrandShelter Main Page]</ref> and [[Moniker]].<ref>[https://www.moniker.com/en/index.html Moniker Main Page]</ref>


===History===
== Expansion ==
KeyDrive was formed in July, 2011, through the merger of German registrar [[Key-Systems]] with Luxembourgish aftermarket service provider [[NameDrive]]. It is headquartered in Luxembourg.<ref>[http://domainincite.com/moniker-and-snapnames-join-key-systems-stable/ Moniker and SnapNames Join Key-Systems Stable, DomainIncite.com]</ref>
 
In 2012, KeyDrive S.A. purchased Moniker and [[SnapNames]], providers of products and services for all stages of the domain name lifecycle including registration, management, appraisal, sales, escrow and acquisition. With this acquisition, they became the sixth largest registrar network in the world for gTLDs at the time.<ref>[https://itnation.lu/news/luxembourg-domainer-keydrive-acquires-moniker-and-snapnames/ IT Nation: Luxembourg Domainer KeyDrive Acquires Moniker and SnapNames]</ref> SnapNames was sold in 2014 to [http://Web.com Web.com].<ref>[https://www.prnewswire.com/news-releases/keydrive-sa-sells-snapnames-to-webcom-focusing-on-the-further-development-of-its-registrar-business-248199351.html PR Newswire: KeyDrive S.A. Sells SnapNames to Web.com, Focusing on the Further Development of its Registrar Business]</ref>
 
On February 9, 2017, KeyDrive announced the acquisition of backend registry provider [[OpenRegistry]].<ref>[https://domainnamewire.com/2017/02/09/keydrive-gobbles-open-registry/Domain Name Wire: KeyDrive gobbles up Open Registry]</ref>
 
=== Reverse takeover by CentralNic ===
 
On July 16, 2018 CentralNic Group plc (now Team Internet Group) announced an agreement to acquire 100% of KeyDrive for up to USD 55 million. The deal completed on August 2, 2018, constituting a reverse takeover under London’s AIM rules. KeyDrive founder [[Alexander Siffrin]] became Group COO and a significant shareholder in the enlarged group.<ref>[https://www.dnjournal.com/archive/lowdown/2018/dailyposts/20180716-3.htm DN Journal: CentralNic Acquires KeyDrive]</ref>


==References==
==References==
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[[Category: Companies]]
[[Category:Registries]]
[[Category:Registrars]]
[[Category:Data centers]]