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==History==
==History==
* In 1999, the company was founded in Irvine California, under the name Interchange Corporation, to provide local and national paid searches on the internet. Heath Clarke has served as the company's President and CEO since March of 1999.<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Interview with Heath Clarke]</ref>
* In 1999, the company was founded in Irvine California, under the name Interchange Corporation, to provide local and national paid searches on the Internet. Heath Clarke has served as the company's President and CEO since March 1999.<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Interview with Heath Clarke]</ref>


* In 2003, the company developed its patent-pending Keyword DNA™ technology,<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Keyword DNA technology]</ref>  a new search platform powered with enhanced capabilities of mapping billions of keywords to over 10 million U.S. business listings and allowing users to receive search results via e-mail, search for products and services and automatically direct in-state searches and in cities with the highest population density.<ref>[http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=19425 Mediapost.com]</ref>
* In 2003, the company developed its patent-pending Keyword DNA™ technology,<ref>[http://www.socaltech.com/interview_with_heath_clarke__chairman_and_ceo_of_interchange/s-0005684.html Keyword DNA technology]</ref>  a new search platform powered with enhanced capabilities of mapping billions of keywords to over 10 million U.S. business listings and allowing users to receive search results via e-mail, search for products and services and automatically direct in-state searches and in cities with the highest population density.<ref>[http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=19425 Mediapost.com]</ref>