Search Engine Optimization: Difference between revisions
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'''SEO''' stands for '''Search Engine Optimization''' or '''Search Engine Optimizer.'''<ref>[http://www.google.com/support/webmasters/bin/answer.py?answer=35291 Google Webmaster Central]</ref> It is a process used by webmasters to increase the number of visitors to a particular website by trying to move up its ranking on a search engine's search results page. A website with a higher rank placement in the search page will have a better chance to get more | '''SEO''' stands for '''Search Engine Optimization''' or '''Search Engine Optimizer.'''<ref>[http://www.google.com/support/webmasters/bin/answer.py?answer=35291 Google Webmaster Central]</ref> It is a process used by webmasters to increase the number of visitors to a particular website by trying to move up its ranking on a search engine's search results page. A website with a higher rank placement in the search page will have a better chance to get more Internet users to view the website. | ||
Internet users research different things on the Internet. SEO targets the different types of searches including academic, image, local, news and video. | Internet users research different things on the Internet. SEO targets the different types of searches including academic, image, local, news and video. | ||
==Search Engine== | ==Search Engine== | ||
Search engine is a program that was created to organize data and help users find information on the Internet by just typing a keyword. Prior to the development of search engines, the | Search engine is a program that was created to organize data and help users find information on the Internet by just typing a keyword. Prior to the development of search engines, the World Wide Web was a collection of [[FTP|File Transfer Protocols]] (FTP), a standard network of protocol that is used to transfer data from one host to another through a [[TCP]]-based network. Because of the rapid increase of Internet users, organizing the FTP files shared on the Internet became a requirement. The search engine was created to provide easy access and navigation of information in the World Wide Web.<ref>[http://www.thehistoryofseo.com/The-Industry/Short_History_of_Early_Search_Engines.aspx Short History of Search Engines]</ref> | ||
==Different Search Engines== | ==Different Search Engines== | ||
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According to SEO experts, website owners realized the importance of being in the top place of the search engine to increase the revenue of their businesses in the middle of 1990s. | According to SEO experts, website owners realized the importance of being in the top place of the search engine to increase the revenue of their businesses in the middle of 1990s. | ||
[[Danny Sullivan]], is considered among the pioneers who started optimizing the search engine. In 1995, one of his clients inquired why his website doesn't appear on top of the search engine. This prompted Sullivan to find information on how to increase the ranking of a certain website on the search engine. In 1996, he published the '''Webmasters Guide to Search Engine''' and subsequently created the [[Search Engine Watch]]'.<ref>[http://www.thehistoryofseo.com/seo-interviews/danny-sullivan/ History of the SEO Danny Sullivan]</ref> | |||
About the same year, | About the same year, [[Bruce Clay]], President and CEO of Bruce Clay, Inc. started optimizing the websites of his clients by editing pages for the search engine Infoseek.<ref>[http://www.thehistoryofseo.com/seo-interviews/bruce-clay/ The History of SEO Bruce Clay]</ref> | ||
In 1999, Danny Sullivan organized the first SEO strategies conference in San Francisco. It was attended by approximately 200 individuals and Bruce Clay was one of the speakers. | In 1999, Danny Sullivan organized the first SEO strategies conference in San Francisco. It was attended by approximately 200 individuals and Bruce Clay was one of the speakers. | ||
Other SEO pioneers include Greg Boser, Christine Churchill, John Audette, Derrick Wheeler, and Marshall Simmonds. | Other SEO pioneers include [[Greg Boser]], [[Christine Churchill]], [[John Audette]], [[Derrick Wheeler]], and [[Marshall Simmonds]]. | ||
==Types of SEO== | ==Types of SEO== | ||
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# '''Black Hat SEO''' is a strategy that uses tricks or unethical ways to gain high ranking in the search engine results page. It doesn't follow the rules set by search engines. | # '''Black Hat SEO''' is a strategy that uses tricks or unethical ways to gain high ranking in the search engine results page. It doesn't follow the rules set by search engines. | ||
== | == BEST LOW COST SEO SOFTWARES AND TOOLS == | ||
Here's the summary of the SEO tracking tools:<ref>[https://www.10seos.com/blog/list-of-best-low-cost-seo-softwares-and-tools-available-on-we BEST LOW COST SEO SOFTWARES AND TOOLS]</ref> | |||
* Competitive analysis | |||
* Keyword ranking | |||
* Keyword research | |||
* Link building | |||
* Link research | |||
* Local SEO software | |||
* Mobile SEO software | |||
* On site audit | |||
* SEO report card | |||
* SEO suites | |||
== Modern SEO == | |||
Today, SEO involves a holistic approach, including user experience (UX), mobile optimization, local SEO, and technical SEO. Search engines now prioritize content quality, relevance, and user intent, making SEO a continually evolving field.[https://en.nichesite.org/index.php/Search_Engine_Optimization_(SEO) Nichesite Wiki] | |||
==References== | |||
{{reflist|BEST LOW COST SEO SOFTWARES AND TOOLS=}} | |||
[[Category:Glossary]] | [[Category:Glossary]] | ||