Pool.com: Difference between revisions

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===Controversy===

Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>

===Digital Archery Service===

In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' The company will charge $25,000 if the company will be able to acquire acquire a guaranteed time stamp that will put an applicant to the first batch that will be initially evaluated by ICANN. If an applicant is included in the first 50% of batches, the service fee will be $10,000 while applicants who will get lower batches than first 50% will be free. <ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>

[[Rob Hall]], CEO of Pool.com's parent company [[Momentous]] confirmed that the company's clients for its Digital Archery Engine are applicants for [[Brand gTLD|brand gTLDs]]. According to Hall, he though that their primary clients who will be competing for the first batch would be those applying for [[gTLD|generic]] strings but he noticed that brand owners want to be in the first batch. He said, ''"It’s a wider swath of TLDs that I thought originally. At first I thought for sure the generics and the domains that might be in competition. It’s amazing to me that a lot of people out there are saying the brands don’t care, the brands are doing this just defensively, the brands couldn’t care less about going first… but a lot of them do.

A lot of them are saying ‘I want to be in that first batch’, which I wouldn’t have necessarily expected."'' Hall added that Pool.com's time stamp latency target is less than 6 milliseconds. <ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>

== Competition ==

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 ===Controversy===
 Pool.com has received flack for advertising and selling pre-registrations for new [[gTLD]] domains months, even years, ahead of when they would be potentially be ready. In August, 2011 it was noted that Pool.com was advertising registration for new TLDs on its homepage. The new gTLD program had only just been approved by [[ICANN]] two months earlier, and no new gTLDs had yet been submitted, accepted, or created. It was unclear if this was a mere test run at the advertising and marketing approach or an actual business move.<ref>[http://www.domainsville.com/blog/anyone-for-sucks-pool-com-now-accepting-new-gtld-domain-pre-orders/ Blog, DomainsVille.com]</ref>
+===Digital Archery Service===
+In April 2012, the company announced its [[Digital Archery|digital archery]] service offering to new gTLD applicants through its '''Digital Archery Engine.''' The company will charge $25,000 if the company will be able to acquire acquire a guaranteed time stamp that will put an applicant to the first batch that will be initially evaluated by ICANN. If an applicant is included in the first 50% of batches, the service fee will be $10,000 while applicants who will get lower batches than first 50% will be free. <ref>[http://domainincite.com/8501-pool-com-offers-25k-gtld-digital-archery-service Pool.com offers $25k gTLD digital archery service]</ref> <ref>[http://www.pool.com/gtld/digitalarchery.aspx Digital Archery Engine]</ref>
+[[Rob Hall]], CEO of Pool.com's parent company [[Momentous]] confirmed that the company's clients for its  Digital Archery Engine are applicants for [[Brand gTLD|brand gTLDs]]. According to Hall, he though that their primary clients who will be competing for the first batch would be those applying for [[gTLD|generic]] strings but he noticed that brand owners want to be in the first batch. He said, ''"It’s a wider swath of TLDs that I thought originally. At first I thought for sure the generics and the domains that might be in competition. It’s amazing to me that a lot of people out there are saying the brands don’t care, the brands are doing this just defensively, the brands couldn’t care less about going first… but a lot of them do.
+A lot of them are saying ‘I want to be in that first batch’, which I wouldn’t have necessarily expected."'' Hall added that Pool.com's time stamp latency target is less than 6 milliseconds. <ref>[http://domainincite.com/8968-brands-are-pool-coms-surprise-digital-archery-clients Brands are Pool.com’s surprise digital archery clients]</ref>
 == Competition ==