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It.com

Organization
Focus Registry
Country
    City London
    Founded 2021
    Founders Andrey Insarov
    Ownership Intis Telecom
    Websites

    it.com Domains Ltd is a UK-incorporated private company[1] that operates the it.com second-level domain and markets third-level registrations such as "example.it.com".

    [2] The registry is a subsidiary of the global messaging provider Intis Telecom, which purchased the IT.com domain for about US $3.8 million in 2021.[3] [4]

    The it.com zone is included in the Mozilla Public Suffix List (PSL), a machine-readable list of domains (suffixes) under which third-level names can be registered and used. [5]

    Italian market uptake

    The Italian domain sector was the first to show significant demand for third-level "example.it.com" registrations. The company hired industry veteran Alessandro Baruffi, who leveraged his reputation to enlist several Italian registrars and resellers. it.com has since held promotional events in Italy and reports strong acceptance among local Internet-service providers.

    The registry cites a "traffic-leakage" use case: visitors outside Italy often append “.com” to domains by habit, sending unintended traffic away from the intended website. By registering and redirecting the corresponding "example.it.com" name, .it holders can reclaim that misdirected traffic and avoid associated losses.[6]

    Management Team

    References