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.now

gTLD
Type gTLD
Status Delegated
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.now is a delegated TLD in ICANN's 2012 New gTLD Program. Amazon's application succeeded and the company currently manages the TLD.[1]

Previous Applicants

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  1. Donuts (Grand Turn, LLC) - This applicant submitted a Public Interest Commitment, which can be downloaded here.
  2. Global Top Level ApS
  3. One.com A/S
  4. Starbucks (HK) Limited (Richard Li company)
  5. XYZ.COM LLC[2]

Objection

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An official Legal Rights Objection was filed by the applicant Starbucks (HK) Limited, against all fellow applicants.[3]

A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."[4]

Usage

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  • ms.now: American news agency owned by Versant Media (NASDAQ: VSNT), formerly known as MSNBC.
  • mediaco.now: Publicly traded (NASDAQ: MDIA) media company with portfolio of digital, television, & radio properties.
  • marvin.now: eClinical operations and data management, based in Germany.

References

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